9 May 2012
Ignite turn downtown Budapest into an F1 circuit for 150k fans
To celebrate the launch of an upgraded network speed and to widen the appeal of the Vodafone McLaren Mercedes sponsorship, Ignite created a four-day F1 festival in the heart of Budapest last week.
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Brand experience has found its way to the core of the marketing mix: catalysing memories, creating conversation and content, and uniting communities
There is no stronger way to believe something than to experience it