To launch the new ‘Living the Dream’ range of behalf of M&S and McLaren and create a big impact with press and consumers alike.

The ‘M&S Paddock’ was designed to replicate some of the areas that you would expect to see in an F1 environment. This gave consumers the opportunity to engage in hands-on experiences that bought the inspiration for the range to life.

Footfall in the Westfield atrium reached 100,000 over the weekend. Driver appearance audience 3000, fashion show audience 1200, fashion shows completed 12, pit stop challenge entrants 288, photo mechanic entrants 1282, Sony competition entrants 281.