CHALLENGE |
To create and deliver an F1 Festival to announce the Abu Dhabi 2009 Formula 1 Grand Prix, in association with the Executive Affairs Authority (EAA), Abu Dhabi Tourism Authority (ADTA) and Formula One Management. |
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| EXPERIENCE |
The festival saw a 4km circuit created through the streets of Abu Dhabi, ten Formula 1 cars race through the city centre in front of thousands of spectators, fly-pasts from F16 jets and a branded Airbus A380. |
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| RESULTS |
Global media reach of 379 million. 35,000 watched the track action live. Ten F1 cars raced through the city. Largest ever gathering of F1 teams outside of a Grand Prix. 511 print articles globally, 52 broadcast news hits, 350 online articles. |
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