CHALLENGE |
To capitalise on Continental Airlines’ sponsorship of the Hampton Court Palace Festival by creating elegant and engaging experiences for Continental Airlines VIPs, guests and all other festival goers. |
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| EXPERIENCE |
A bespoke VIP hospitality area along with interactive site activities and branding were designed to reach over 30000 guests attending the Hampton Court Palace Festival with particular emphasis on 300 individually selecetd VIPs from the crowd. |
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| RESULTS |
30,000 people witnessed the site branding and perks with over 3000 people benefitting by the complimentary corporate hospitality. |
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