Create an exciting campaign to encourage participation in Carlsberg’s 'Probably the best team talk in the world…' competition and promote the sponsorship of the England football team in the run up to the 2010 World Cup.

Visitors entered the tour bus and recorded a team talk in the onboard video studio. Talks were then uploaded to the official team talk website for viewing by all. The roadshow included a speed kick and an England team photo green screen.

The Team Talk Roadshow visited 70 locations nationally across 3 months, including 13 football clubs (Wembley included), 50 Grocery Superstores, 3 Trading HQ’s and 3 Butlins resorts.