Create a multi-market campaign that highlights the work of the Vodafone and Laureus partnership, inspires and engages a wide range of consumers and embodies ‘Power to you'.

Vodafone and Laureus rewarded people who are active volunteers in their local communities and believe in Sport for Good. These Heroes travelled to South Africa to participate in a 10-day programme to make a tangible difference and leave a legacy.

During the one month digital attraction campaign on Eurosport, (c/o OMD) 22,000+ people visited the site, providing a platform for people to engage with the Vodafone Laureus partnership in six key markets, with 12 million impressions being made across Eurosport.