Create a brand ‘show’ that delivers an outstanding sports/entertainment consumer experience for both courtside and TV viewing. In addition design, install and manage a hospitality area fit for both players and VIPs for the duration of the event.

Ignite managed the show from concept to onsite, inc event management, player choreography and special effects for both the daily pre-game show and final presentation ceremonies. The show also included a number of bespoke experiential activities.

With an average of 16,000 audience members per session and a TV viewing audience of millions the event successfully functioned as a standard tennis tournament with the added value of a daily show production.