To provide entertainment for one of the biggest PR & corporate hospitality events of all time – the opening of the Atlantis Hotel, Jumeirah Palm, Dubai.

Only the biggest A-list artist would satisfy one of the most extravagant opening parties of all time. In Kylie Ignite found a star that fitted the exuberant character of the hotel and the demographic of the audience of royalty and A-list celebrities.

The event attracted over 2 billion viewers across 200 countries and reaped a colossal media return estimated at £440m.